A shot can range between 1 to 2 ounces of alcohol. A standard jigger can hold 1.5 ounces of alcohol.Ī shot is a small serving of alcohol and is made from plastic, glass, ceramic, or stainless steel. Jiggers are usually between 0.5 ounces to 2 ounces. Here we discuss the core differences between a jigger vs shot:Ī jigger is an hourglass-shaped stainless steel device that lets you measure alcohol. Pouring Alcohol with a Jigger vs a Shot Glass Knowing the exact quantity, price of alcohol and ingredients used will help you set the right price for a cocktail. Use a cocktail measure cup to pour alcohol in a glass. There are other things that you should keep while pricing cocktails. So, to achieve a pour cost of 20%, you need to price the drink at $15. Here is a formula that you can use to get a 20% pour cost:ĭrink Price= Ingredient Cost / Target Pour Cost That comes down to 25% pour cost, which is higher than your intended pour cost. You plan to set the price of margarita at $12. To set the price of a cocktail, let us assume that you are serving Margaritas in your bar: You should make sure that the pour cost does not go above 20% to get a margin of 80 % from liquor sales. You need to factor in the pour cost of drinks you are going to mix into your business decision. The process of calculating the average cocktail prices is the same as above. Make sure to have a clear strategy for selling cocktails in your bar. To make sure this happens, you can use a separate alcohol measuring cup to pour alcohol. The staff should be trained to pour the exact amount of alcohol every time. If you pour more than the requisite amount of alcohol, you stand the chance of running into heavy losses. You should always have a clear idea about the amount of alcohol you are pouring into a glass. Typically a shot of liquor ranges between 1.2 to 1.5 ounces of alcohol, but there are places where they pour up to 2 ounces of liquor in a shot. How Many Ounces in a Shot Glass?Ī shot glass can hold up to 2 ounces of alcohol. So, for a 750 ml Whiskey that retails for $30, an average 2-ounce shot will cost $2.50. Usually, a shot of liquor will be 1.5 ounces or 2 ounces. You can also include the prices of other ingredients that are required to make a shot. As mentioned above, you can find out the pour cost of a particular type of alcohol and set the prices for a shot. Setting the price for a shot is not an easy job. If you wish to make more profits, you can choose to deliver less than 1.5 ounces per shot of alcohol. It depends upon the type of glass you choose and the quantity of alcohol you want to serve per shot. How Many Ounces in a Shot?Ī typical shot can vary between 1.2 ounces to 2 ounces on average. The cost of maintenance, advertising, and staff salaries will also be higher than average. If your establishment is in a more expensive area, the rent might be significantly higher than the rest of the city. There are other costs like establishment rent, staff payments, and additional costs that are involved. The pour or liquor cost is not the only cost to consider while pricing your drinks.
You can expect an average pour cost of 20% for your bar or pub. The industry average for pour cost is between 18% to 24%. If you want to book 80% profit from a drink, your pour cost should be less than 20%. The formula for liquor costs is: Cost of an Alcohol Bottle / Ounces in a Bottle of Alcohol = Cost per Ounce of Alcohol Liquor cost or the pour cost is the total cost of making a drink. The initial step will be to find out the pour cost of different types of liquors.
To set up a bar, you should consider buying commercial ice makers, drink pourers, commercial refrigerators, commercial freezers, cocktail mixers, and other commercial equipment that you might need for your bar. You should be able to make profits after paying rent, paying for equipment, staff payments, and other miscellaneous costs. You don’t want to price your drinks too low or too high. In the hospitality business, serving alcohol to your patrons is a great way to earn huge margins.īefore setting the prices for your drinks, you should be aware of the competition in the area and price your drinks accordingly. The profit margin from bars and pubs can go up to 80%. If you’re on this page, you already know that opening up a bar is a no-brainer! Bars are profitable if you can price your shots properly.
In this article, we discuss how to price bar drinks, how many ounces are in a shot, how to set cocktail prices, the average cost of drinks and cocktail measurements. If you’re planning to open a bar and aren’t sure about the prices for bar drinks, you are at the right place.